PETER HOLMES, FOUNDER/DIRECTOR
Peter has an established history of finding unique insights that elevate a brand’s reputation, integrity, and fame. And as a result, return-on-investment.
He has extensive marketing, advertising, and design experience in most major business categories and across international borders, from global brands to startups, IPOs, new product development, brand ID creation, as well as charity work and political change.
Peter appeared in Marketing Magazine’s ‘Power List’ of the most influential people in Canadian communications. For several years he appeared at the top of Strategy Magazine’s creative report card list of the best Creative Directors, Art Directors, and Writers, in all three categories at the same time.
He’s received some 500 awards from among others, Cannes, Clios, the One Show, Facebook Studio Awards, New York Art Directors Club, London International, and Communication Arts. He’s also judged a number of advertising awards schemes including being the first Canadian judge of The One Show. (As an aside, he helped save the Clio Awards, but that’s another story)
His work has appeared in university textbooks, NBC’s and BBC’s ‘World’s Funniest Commercials’, and in the UK’s Campaign Magazine coffee table book, ‘The Signs of our Times’, in which a billboard he created was cited as one of history’s best.
Peter’s work was curator selected for the inaugural and permanent advertising collection of The Royal Ontario Museum and included in The Canadian Graphic Design History Project.
He is the founder of Zonetail (TSXV: ZONE), a mobile platform for hotel guests and condominium residents now rolling out to 25,000 hotels in the U.S. and 50 percent of condo and apartment buildings in North America.
He is co-founder of Bump 50:50, a mobile technology platform that multiplies donations to charities through 50/50 raffle programs. It hosts the No.1 NHL raffle program (Jets), the No.1 NBA raffle program (Bulls), the No.1 MLS raffle program (Timbers), and the No.1 NFL raffle program (Lions).
WHAT WE DO
Strategy Planning, Design, Advertising, Social/Content, Brand ID and Naming, Production/Execution, Marketing and Creative Consulting, Investor Marketing.
WHAT WE DON’T DO
Produce anything less than ‘that, that, that there is great!’ (we aspire to it anyhow), ignore the little things, take shortcuts, miss deadlines, overcharge (we believe in fair and agreed to value)
ENGAGEMENT
We work with clients on a project basis and price services on agreed deliverables. We also work on retainer. With some clients—startups and IPOs for example—we have partly funded our efforts in exchange for equity as well as compensation tied to outcome.
WORKED WITH
