Masterfile sells stock photography to art directors all over the world.
Art Directors don’t like stock photography. They want original photography for everything. However, they want industry awards more. So, we showed them how to get those awards using stock photography by running the ads in trade magazines and winning awards in advertising industry shows all over the world with the fake client ads shown here.
In fact, the award show publications became free media viewed by tens of thousands of art directors and designers. Well, almost free. There was the cost of entry.
